My Experience
Career Highlights
2022 - Present
Senior Instructional Designer
& Project Manager
Living Spaces Furniture
La Mirada, CA
At Living Spaces, I bridge executive strategy and day-to-day retail execution across sales, service, and delivery teams. I redesigned our New Sales Onboarding curriculum—pairing e-learning with standardized rubric scoring and facilitator guides—to cut time to proficiency from 12 weeks to 6 weeks, and built a General Manager Assimilation framework that reduced leadership ramp-up from 6 weeks to 4 weeks. By pioneering generative AI workflows and interactive simulations across our design team, I also cut average 45-minute course production time from 6 weeks to 3.5 weeks while elevating learning quality.
2020 - 2022
HR Business Partner
Target
Chino, CA
During my tenure at Target, I focused on scaling consistent, high-impact learning across fast-paced retail markets. Operating as an HR Business Partner, I built, coached, and managed regional internal sales and operations trainer networks to standardize onboarding and skill development across distributed store locations. I directed recruitment, onboarding, and continuous development for workforces of 200+ team members—partnering with store leaders to deploy KPI-driven accountability frameworks and structured feedback loops that measurably improved frontline retention.
2012 - 2020
Store Manager
Apple Inc
Chino, CA
My eight years at Apple were defined by proving that a people-first coaching culture directly accelerates commercial performance. Directing flagship retail sales, service, and customer delivery operations, I led my team to achieve the #1 sales ranking in Southern California while earning recognition among the Top 10 Apple Stores nationwide for employee experience and retention. By designing and executing a comprehensive manager enablement and floor-coaching program—paired with real-time workforce analytics and agile cross-training—I drove a 15% year-over-year revenue increase.
2004 - 2022
Creative Director / Graphic Designer / Video Production
Freelance
Rancho Cucamonga, CA
Nearly two decades of independent creative direction served as my foundation in visual storytelling, brand architecture, and multimedia production. Collaborating with commercial and organizational leaders, I directed full-lifecycle video campaigns from script to screen, built custom vector icon systems and brand identities from scratch, and designed interactive executive presentations for high-stakes rollouts. That hands-on craft behind the lens and in Adobe Creative Suite remains my distinct advantage in learning experience design today—ensuring every simulation, course, and job aid is visually compelling and built to engage.
Professional Certifications
Instructional Design
Certified Professional in Learning and Performance (CPLP)
Articulate 360 Certified Developer
Performance & Talent Management
SHRM Certified Professional (SHRM-CP)
Talent Development Certification
Leadership Dynamics
Situational Leadership II Certification
DiSC Certified Facilitator
HR Strategy
HR Analytics & Workforce Planning Certificate
Diversity, Equity & Inclusion Leadership Certificate
My Tools
Articulate 360
Storyline
Rise
Reach
Adobe Creative Suite
Photoshop
Illustrator
InDesign
Premiere Pro
After Effects
Learning Management
Systems (Workday)
Learning Management
Systems (Workday)
AI Tools
Gemini
ChatGPT
Grok
Claude
Microsoft Copilot
Asana
Monday.com
Microsoft Teams
Slack
Microsoft Suite:
PowerPoint, Word, & Excel
LMS Analytics & Reporting
Dashboards